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Confidence, calm, and communication for service-ready puppies and young dogs

Foundation Training is ideal for puppies 8–24 weeks or new rescues in a reset period. This serves best for handlers who want a humane, structured starting plan that helps get their animal on the right path. This also is the starting pathway for service work or emotional support.
Relive some of our member's training experiences in completing Foundation.

During Foundation Training, handlers learn how to create calm structure at home through reliable crate comfort, predictable sleep and potty schedules, and a clear supervision plan that prevents overwhelm. You will build a communication system using marker words and precise reward timing, then layer in the essentials of sit, down, stay, and recall so your dog responds with confidence. You will also learn cooperative handling techniques that prepare your dog for vet visits, grooming, and everyday care, creating a smooth foundation for all future training.

Focus: crate, house routine, name response, confidence games
Goal: 7 days of consistent crate entries and 2 accident-free weeks
Focus: sit, down, stay, recall, release cue, focus markers
Goal: single-cue responses in a quiet room and low latency recall on a long line
Focus: sound shaping, surfaces, novel objects, calm observation
Goal: relaxed body language near new stimuli and recovery within seconds
Focus: consent touch, brush, nail tool, harness, cooperative care
Goal: accepts basic tools and holds a brief calm stay during handling
Focus: short separations, mat settle, quiet self-soothing
Goal: 5 to 10 minute mat settle with mild distractions
What to expect when you purchase Foundation Training.

Every Foundation Training purchase includes a personalized set of custom achievement stickers designed to celebrate your dog’s progress and make each milestone feel special. Each sticker is created using your dog’s photo and tailored to their training journey, from first-day wins to confidence breakthroughs.
These collectible icons mark key behaviors, help you track progress at a glance, and make sharing your dog’s accomplishments fun and meaningful. Whether you post them online or save them as keepsakes, your sticker set grows with your training and reflects every step toward a calm, confident, service-ready companion.

For handlers who want their service dog looking polished and fashionable, the Rowe & Co. offers premium service-dog hoodies and accessories designed for comfort, fit, and style.
Each piece reflects the modern aesthetic of The Rowe Collection, LLC. while giving your dog a stylish, confident presence in public settings. It’s the ideal blend of functionality and fashion for every training stage.
To begin customizing your Foundation Training packet, please be prepared to share following information to:
Once received, we will start preparing your personalized Foundation materials and reach out with any questions.
Preview what to expect as you enroll in Foundation, designed to support with building a strong behavioral base of potty training, commands and confidence.
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