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  • Rowe Solo Training
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  • Rowe Reserve
  • Rowe & Co.
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Welcome to

Foundation Training.

Confidence, calm, and communication for service-ready puppies and young dogs

Experience the Preview

Is my puppy right for this?

Foundation Training is ideal for puppies 8–24 weeks or new rescues in a reset period. This serves best for handlers who want a humane, structured starting plan that helps get their animal on the right path. This also is the starting pathway for service work or emotional support. 

Hear from them.

Relive some of our member's training experiences in completing Foundation. 

Read their stories

What will I learn?

During Foundation Training, handlers learn how to create calm structure at home through reliable crate comfort, predictable sleep and potty schedules, and a clear supervision plan that prevents overwhelm. You will build a communication system using marker words and precise reward timing, then layer in the essentials of sit, down, stay, and recall so your dog responds with confidence. You will also learn cooperative handling techniques that prepare your dog for vet visits, grooming, and everyday care, creating a smooth foundation for all future training.

Curriculum

Chapter 1: Puppy Foundations

Focus: crate, house routine, name response, confidence games

Goal: 7 days of consistent crate entries and 2 accident-free weeks

Chapter 2: Core Obedience

Focus: sit, down, stay, recall, release cue, focus markers

Goal: single-cue responses in a quiet room and low latency recall on a long line

Chapter 3: Socialization & Environment Work

Focus: sound shaping, surfaces, novel objects, calm observation

Goal: relaxed body language near new stimuli and recovery within seconds

Chapter 4: Handling & Grooming Comfort

Focus: consent touch, brush, nail tool, harness, cooperative care

Goal: accepts basic tools and holds a brief calm stay during handling

Chapter 5: Building Independence

Focus: short separations, mat settle, quiet self-soothing

Goal: 5 to 10 minute mat settle with mild distractions

Inside the Guide.

What to expect when you purchase Foundation Training.

Daily schedule template

Handling practice plan

Socialization checklist

Crate and potty trackers

Short how-to videos

Custom stickers and achievement packs

Foundation completion checklist and certificate

Celebrate progress. Elevate the look.

Sharing with Stickers.

Every Foundation Training purchase includes a personalized set of custom achievement stickers designed to celebrate your dog’s progress and make each milestone feel special. Each sticker is created using your dog’s photo and tailored to their training journey, from first-day wins to confidence breakthroughs. 


These collectible icons mark key behaviors, help you track progress at a glance, and make sharing your dog’s accomplishments fun and meaningful. Whether you post them online or save them as keepsakes, your sticker set grows with your training and reflects every step toward a calm, confident, service-ready companion.

Train in Style.

For handlers who want their service dog looking polished and fashionable, the Rowe & Co. offers premium service-dog hoodies and accessories designed for comfort, fit, and style. 


Each piece reflects the modern aesthetic of The Rowe Collection, LLC. while giving your dog a stylish, confident presence in public settings. It’s the ideal blend of functionality and fashion for every training stage.

View goods

Training essentials, custom-made.

To begin customizing your Foundation Training packet, please be prepared to share following information to:


  • Your full name and preferred contact email
  • Your dog’s name
  • Your dog’s breed (or best guess for mixed breeds)
  • Your dog’s age (in weeks or months)
  • A clear photo of your dog for custom sticker creation
  • Any known temperament notes (shy, energetic, confident, anxious, etc)
  • Any specific goals you have during Foundation Training
  • Any concerns or behaviors you would like us to keep in mind


Once received, we will start preparing your personalized Foundation materials and reach out with any questions.

Prelude Preview

Preview what to expect as you enroll in Foundation, designed to support with building a strong behavioral base of potty training, commands and confidence. 

Download PDF

It's time to begin your training.

Purchase Now.

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